Privacy Policy

I. Introduction

This statement discloses the privacy practices for the Universities of Wisconsin Online website Protecting the privacy of website visitors is important to us. We want to ensure that users understand what information we collect and how it is used.

We will use personal information that you provide via our request for information forms, email or through other online means only for purposes necessary to serve your needs, such as responding to an inquiry or other request for information. This may involve redirecting your inquiry or comment to another person or University of Wisconsin campus to meet your needs.

We are committed to protecting your privacy and do not sell or share the information you provide to parties beyond the Universities of Wisconsin without your consent.

II. Voluntary Information

We will not collect personally identifiable information from you other than what you supply to us voluntarily. For example, when you fill out the “request for information” form on this site, you will be asked for your email address. This information helps us reply to your request. This information is also used in aggregate form for statistical purposes. Wisconsin Online will not share your personal information with third parties except as may be required by law. The submission forms require participants to provide the school with contact information. The contact information provided by the participant is used only by us for phone, mail, and/or e-mail communication about your program of interest or the university about which you inquired.

III. Network and Web Server Logs

When you visit, Wisconsin Online Web servers automatically collect and store the following information, or necessary cookies, about your visit:

  • the Internet Protocol address (IP) and domain name used but not the email address. The IP address is a numerical identifier assigned either to your Internet service provider or directly to your computer. We use the IP address to direct Internet traffic to you;
  • the type of browser and operating system you used and your connection speed;
  • the date and time you visited this site;
  • the web pages or services you accessed at this website; and
  • the website you visited prior to coming to this website.

The Universities of Wisconsin Wisconsin Online website monitors network traffic for the purposes of site management and security. We use this information to help diagnose problems and carry out other administrative tasks. We also use statistical information to determine which information is of most interest to users, identify system issues, or help determine technical requirements. Server log information does not include personal information.

IV. Website Metrics

The Universities of Wisconsin Online uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer, to help determine how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, compile reports on website activity for website operators and provide other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above.  We use this information for Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. We and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on someone’s past visits to this website. We and third-party vendors, including Google, use first-party cookies and third-party cookies together to report how visitor ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to this site.  We use this information from Google and other third-parties to improve the relevancy and effectiveness of ads served to prospective students.

V. Applicable Law

The Universities of Wisconsin Online website complies with the Federal Trade Commission 1998 Children’s Online Privacy Protection Act (COPPA) ( and Wisconsin Open Records Law. The laws of the state of Wisconsin govern the Universities of Wisconsin Online Privacy Policy.

VI. Acceptance of the Privacy Policy

By using this website, you agree to the terms and conditions of the Universities of Wisconsin Online Privacy Policy. Please check this page periodically for changes to our policy. Your continued use of following any changes indicates acceptance of those changes.

We assume responsibility only for

External Websites

This website contains links to other websites outside of Wisconsin Online. Wisconsin Online is not responsible for the privacy practices or the content of external websites.


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