Bachelor of Business Administration in Marketing


$395 Per Credit
Open doors by unlocking your potential.

Marketing is the relationship builder between businesses and consumers. Marketing professionals work with companies of all sizes to develop new products and services, find new markets, and build long-term and mutually-beneficial relationships with customers. They form these relationships in-person, digitally, and/or through mobile marketing efforts. Marketing students learn about research, analysis, design, pricing, promotion, distribution, and strategy. Students can specialize their studies by adding a Digital Marketing emphasis.

Program Description

The Bachelor of Business Administration degree requirements have been designed to prepare you for success as a student in the program and your subsequent career.

Course requirements for the online Marketing degree can be found in the documents linked below:

Online Marketing Major Requirements
Online Marketing Major with Digital Marketing Emphasis Requirements

While all required courses are offered online, please note that not all electives are offered online. See the Online Course Offerings document for more information.

All online marketing students have ready access to academic advising, library services, financial aid, technical support, mentoring, and career services.

Career Opportunities


There are several application paths an online bachelor’s student might take including as transfer, reentry, freshman, or second-degree seeking applicants. You may even be an international applicant.

If you aren’t sure which application path to follow or need help completing the UW-System E-Application, view the Application Tips PDF or complete the Request Information form and a program representative will get in touch with you.

Unofficial Transcript Review

Transfer, reentry, and second-degree seeking students can request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor’s program. To request a review, contact the Online BBA Bachelor’s Coordinator.

You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.

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