Bachelor of Business Administration Business Analytics


$395 Per Credit

Unlock your future with a major in Business Analytics.

The world is data-driven, and there’s no better time to join this dynamic field than now. Whether you’re just starting your academic journey or looking to change your career path, our undergraduate major in business analytics offers the perfect foundation for your success. Data analytics isn’t just a buzzword; it is the key to unlocking the potential of businesses in today’s fast-paced, interconnected, information-driven world. By integrating data sciences, managerial understanding, and effective communication, business analytics informs decision-making across all areas of an organization.

Program Description

The Bachelor of Business Administration in Business Analytics major at the UW-Whitewater College of Business and Economics is an applied program that enables students to solve business problems with data. With a deep understanding of analytics and the broad business foundation of a BBA, graduates will be prepared to interpret data-driven insights in business settings and communicate recommendations to the business community.

The multidisciplinary program includes courses in information technology, economics, math, and marketing.

The Business Analytics degree requirements have been designed to prepare you for success as a student in the program and your subsequent career.

  • Intro to Programming for Business (3 credits)
  • Intro to Information Systems (3 credits)
  • Business Statistics (3 credits)
  • Introduction to Business Analytics (3 credits)
  • Database Design and Administration (3 credits)
  • Econometrics (3 credits)
  • Data Mining for Business Analytics (3 credits)
  • Mining Unstructured Data (3 credits)
  • Business Process Analytics and Management (3 credits)
  • Strategic Management (3 credits)

Career Opportunities

  • Data Scientists
  • Business and Management Analysts


There are several application paths an online bachelor’s student might take including as transfer, reentry, freshman, or second-degree seeking applicants. You may even be an international applicant.

If you aren’t sure which application path to follow or need help completing the UW-System E-Application, view the Application Tips PDF or complete the Request Information form and a program representative will get in touch with you.

Unofficial Transcript Review

Transfer, reentry, and second-degree seeking students can request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor’s program. To request a review, contact the Online BBA Bachelor’s Coordinator.

You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.

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