Bachelor of Business Administration


$395 Per Credit

Open doors by unlocking your potential.

Studies in management, accounting, economics, finance, marketing, safety and risk management, and ethics and diversity make the General Business major such a broad program. This major is extremely flexible and allows students to concentrate their study in an area of interest. Students earning this degree gain a wide breadth of knowledge and are prepared for work in a variety of careers in business, as well as government, education and nonprofit organizations.

Program Description

The Bachelor of Business Administration degree requirements have been designed to prepare you for success both as a student in the program and in your subsequent career.

The program is ideal for students who are interested in gaining a breadth of business knowledge. Students will experience an engaging environment that advances critical thinking, innovative problem-solving, ethical behavior, leadership, and a commitment to diversity.

Choose classes from accounting, economics, finance and business law, information technology, management, marketing, occupational safety, and supply chain. During the course of their studies, students have the option of changing their major to specialize in a specific area or to remain in the general business administration major and graduate with a respected business degree from UW-Whitewater.

Career Opportunities

Career prospects for general business majors are limitless with the potential for embarking on any number of career paths. According to the Bureau of Labor Statistics, employment in business occupations is projected to grow faster than average for all occupations from  2022 to 2032. The national median salary was $76,850 in 2022 which compares to the median national wage earnings of $46,310.


There are several application paths an online bachelor’s student might take including as transfer, reentry, freshman, or second-degree seeking applicants. You may even be an international applicant.

If you aren’t sure which application path to follow or need help completing the UW-System E-Application, view the Application Tips PDF or complete the Request Information form and a program representative will get in touch with you.

Unofficial Transcript Review

Transfer, reentry, and second-degree seeking students can request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor’s program. To request a review, contact the Online BBA Bachelor’s Coordinator.

You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.

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