Bachelor of Applied Arts & Sciences


Cost Varies Per Course

Open doors by unlocking your potential. Primarily designed for working adults, the Online Bachelor of Applied Arts and Sciences (BAAS) was designed by the College of Integrated Studies at the Rock County Branch Campus to offer a flexible degree completion pathway for students who hold an applied associates degrees from a technical college. All students who enter the BAAS must have an associate of applied science degree completed, and must satisfy the admissions requirements. Most students will complete in 60-65 credits. In addition to emphasis areas in digital marketing, professional selling, leadership, criminology and human services, students can design their own emphasis area. Internships and credit for prior learning help shorten time to degree completion.

Program Description

Online BAAS Degree Completion Program has several areas of emphasis, each with their own course requirements:
Digital Marketing,
Professional Selling,
Human Services, &

For students interested in multiple areas or may want to focus on courses not included in a current emphases, they can create their own personalized pathway to a degree. This can be especially valuable for students who have more than 60 transfer credits, who are in already established career fields, but are seeking a degree for advancement.

Career Opportunities

Career Opportunities represented by emphasis area: Digital Marketing

This area of study examines the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with the goals of society.

Functions include consumer research, product development, creation of advertising and promotions, direct sales, and managing pricing and distribution, among others.

Job Outlook

The field of marketing is incredibly broad and diverse. You can explore career prospects at the Bureau of Labor and Statistics, including those related to Advertising, Promotions and Marketing Managers as well as Sales Managers. is another source for salary and career information. Most employers require a bachelor’s degree in marketing or a related field for entry-level positions.

Professional Selling: can lead to entry or advancement in advertising, purchasing, manufacturing sales, real estate, and financial services

Criminology: For law enforcement professionals – provides opportunity for career advancement in areas of police department leadership, securiy, parole officers and corrections


To ensure a high-quality student group, all students in the Online Bachelor of Applied Arts and Sciences must have an Associate of Applied Science Degree. More information provided below.

The UW-Whitewater at Rock County will admit students who have earned an eligible applied associate degree from a recognized technical college with a grade point average of 2.0 or better (on a 4.0 scale).

UW-Whitewater will accept at least 60 credits in transfer toward degree.
There are several steps an online bachelor’s student needs to take before enrolling into the Online Bachelor of Applied Arts and Sciences program. Read below for more information on the process.

Transfer applicants

Transfer applicants are students who have attended another university or technical college (including having earned an associate’s degree) but have never attended UW-Whitewater. You will find detailed application and transfer information at University Admissions.

Unofficial Transcript Review

Transfer students, should request an unofficial transcript review. An unofficial review will give you an idea of which of your credits might transfer and how those transfer credits might apply to the online bachelor’s program.

You can also determine potential transfer credit by using Transferology. Transferology is a fast and free way to determine how credits may transfer from one institution to another.

If you have questions about the application process or would like to request an unofficial transcript review, complete the Request Info Form and a program adviser will get in touch with you.

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