Bachelor of Science in Digital Marketing Technology


$400 Per Credit

UW-Stout’s online Bachelor of Science in Digital Marketing Technology (DMT) is ideal if you’re committed to living or working away from campus. You’ll learn essential marketing and digital technology skills to engage audiences, sell products, and grow your company’s brand. Wherever you live or work, our DMT online degree is designed to develop your creative, technical, and business talents to advance your career as a digital marketer.

Program Description

Digital marketing technology falls broadly into the field of “Informatics,” which is the study of how users and systems interact to accomplish goals. The program takes a multidisciplinary approach featuring content, design, development, and distribution.
The heart of the curriculum is in areas of web technology and enterprise technology systems. Courses in software and web applications, marketing, design, production, and analytics provide a cross-disciplinary approach to prepare students for a broad range of careers where the job titles are just emerging and will be constantly changing and growing in the foreseeable future.

Businesses realize the importance of hiring people who understand both process and technology, which results in a hot job market where talent is limited, jobs are abundant, and salaries are high. This program prepares students for this job market and to grow as it changes.

Career Opportunities

This multi-disciplinary degree focuses on the marketing technology. The program emphasizes the application of theory to practice and will require a cooperative work experience with an approved employer. The program’s professional core (41 credits) draws from a number of academic disciplines including:

  • Information and Communications Technology
  • Business
  • Computer Science
  • Cross Media Graphics Management
  • Management

Students will take elective courses from these disciplines and have added flexibility to develop a secondary area of vertical depth. Using those flexible credits to achieve a minor will be encouraged. To the best of our knowledge, this is the first B.S. degree in Digital Marketing Technology offered in the United States.


UW-Stout’s Digital Marketing Technology program responds directly to the rapidly evolving needs of the marketing field in a digital world. Organizations demand a new set of marketing skills as they move from traditional to digital marketing strategies. Program graduates can find employment as:

  • Marketing Managers
  • Search Marketing Strategists
  • Green Marketers
  • Market Research Analysts and Marketing Specialists
  • Advertising and Promotions Managers
  • Public Relations Specialists

A host of new jobs that are emerging as a result of the changes taking place.

Time to Degree

Full-time students averaging 15 credits per semester will be able to complete the degree in four years. Additionally, UW-Stout offers a number of courses during winter and summer breaks that students may take to meet their four-year graduation schedule. Articulation agreements with UW Colleges and other two-year schools may allow transfer students to complete the degree in as little as two years.


At UW-Stout, you’ll do more than earn an education—you’ll do on day one. We empower you with the skills and experiences necessary to thrive in today’s dynamic world. From innovative labs and studios to industry partnerships, we provide unparalleled opportunities for you to engage with real-world scenarios and gain invaluable hands-on experience. You’ll graduate not only with a degree but with the confidence and expertise to excel in your chosen field.

Universities of Wisconsin Application (All Student Types)

Common Application (New Freshman Only)

For more details, visit

To top