Master of Science in Sport Management


$552 Per Credit

Why our 100% online Master’s in Sports Management stands out As the only sport management graduate program in the University of Wisconsin System, the 100% online Master of Science in Sport Management from UW-Parkside is uniquely designed to prepare you for exciting sports-oriented careers while also giving you the flexibility to learn on your own schedule. This practical online degree program offers you the tools and qualifications for gainful employment in sport management careers at all levels, including professional, amateur, high school, and nonprofit sports. In this online master’s in Sports Management program from University of Wisconsin-Parkside, you will gain a full understanding of sport management techniques supported by a strong business background. Topics of discussion include sports research and analysis; governance and administration issues; sports law and conflict resolution; social, ethical and international sportsmanship; financial management techniques for sports organizations, and much more.

Program Description

Course work for the online M.S. in Sport Management offers you a solid array of core courses and a wide range of elective courses at both the tier 1 and tier 2 level—such as sports communication, sports analytics, sport facility and event management, current issues in sport management, and special topics in sports. You can further tailor your online master’s program by choosing the thesis or non-thesis track.

Career Opportunities

The online M.S. in Sport Management program offers graduate assistantships, athletic teaching assistantships, and internships with the only NCAA® Division II athletic program in Wisconsin. As an online student, you have the flexibility to complete your internship experience in your home state or anywhere in the world. Plus, with our experienced faculty, personal advising, strong alumni network and internship programs, you will have extensive opportunities to connect and collaborate with sport management professionals from all levels.

In this online M.S. program, you will learn:

  • Effective communication techniques through various channels as well as professional interpersonal skills and negotiation tactics
  • Advanced management practices that abide by legal and compliance-related standards and follow ethical guidelines
  • Sound financial management techniques, including revenue generation methods such as marketing and sales
  • Inclusive leaderships styles and organizational systems to run large meetings, departments, and teams
  • Problem-solving techniques for common challenges facing the sports industry
  • Transferrable knowledge and competencies that can be applied to real-world sports settings

As a graduate, you will be prepared for a variety of careers, including:

  • Athletic Coach
  • Athlete Development Specialist
  • Athletic Director
  • Business Development Coordinator
  • Contract Negotiation Manager
  • Event Coordinator
  • Facilities Manager
  • Fitness Manager
  • Marketing Consultant
  • Operations Manager
  • Public Relations Manager
  • Sports Agent


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