Bachelor of Business Administration in General Business


24 in Major 120 to Degree

$400 Per Credit

Are you looking for a business degree that matches your unique interests and goals? In the General Business major, you’ll have a lot of flexibility and the opportunity to customize what you study.

Because there are only two required courses in the program, you’ll be focusing on elective courses that you’ll select to align with your interests. In addition, you’ll be developing critical thinking, problem-solving, and communication skills that will help you build and advance a successful career.

Program Description

The General Business major provides students broader options within business: Students have the opportunity to select courses from two or three competency areas to meet their individual academic and career goals. Competency areas include Finance, Marketing, and Supply Chain Operations and Management.

Career Opportunities

When you study General Business, you’ll have a wide range of career opportunities available to you. Be sure to speak with your academic and career advisor in the Lubar College to develop the best plan to optimize your studies and focus your job search.

Here is a sampling of some of the hundreds of companies at which Lubar BBA graduates have recently gotten positions:

  • Advocate Aurora Health
  • Amazon
  • Baird
  • Beacon Hill Staffing Group
  • BMO Financial
  • Brickhouse Creative Inc.
  • Brindle Consulting
  • CNH Industries
  • Coldwell Banker Realty
  • Delaware North
  • Deloitte
  • Direct Supply
  • Dream Vallie
  • Fastenal Company
  • Fiserv
  • Generac Power Systems
  • GMR Marketing
  • Greystar
  • Insight Global
  • Irgens
  • James Imaging Systems
  • Johnson Controls
  • Kimberly-Clark
  • Krones, Inc.
  • Manpower Group
  • Milwaukee Tool
  • Northwestern Mutual
  • RBC Wealth Management
  • Rockwell Automation
  • Schneider
  • Skana Aluminum
  • Software ONE
  • Strattec Security Corporation
  • The Manitowoc Company
  • Uline
  • US Bank
  • Valuation Research Corporation
  • We Energies
  • Wells Fargo
  • West Bend Mutual Insurance
  • Zywave


For more information, visit UW-Milwaukee’s Admission page

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