Master of Science in Business: Data, Insights, and Analytics


$800 Per Credit

With the increase of data availability and the desire of companies to use it as a competitive resource, the demand for business analytics professionals has increased dramatically.

The Master of Science in Business: Data, Insights and Analytics from the University of Wisconsin–Madison School of Business provides you with a strong methodological foundation and cutting-edge descriptive, predictive and prescriptive analytics techniques to deliver strategic insights for your organization.

This part-time online master’s program gives you the tools to go from data collection to solution implementation. You’ll learn to leverage expertise in data management software and statistical programming, using data to answer complex business questions.

At the same time, you’ll develop your skills as a leader by learning to manage analytics projects, communicate professionally and influence data-based changes within an organization. With our comprehensive curriculum, you’ll be prepared to tap into a wide variety of career opportunities in business analytics.

Founded in 1900, the Wisconsin School of Business established one of the first five business programs in the nation. Wisconsin faculty and staff are committed to helping you achieve your professional goals and work to get you on the path to career success.

Program Description

Career Opportunities

Organizations are grappling with the challenges ahead. The solutions will come from creative, agile, and team-focused leaders. In this program, you’ll gain the skills you need to be that kind of leader. 11% expected growth in management analyst jobs from 2021–31, faster than the average occupation
—U.S. Bureau of Labor Statistics, 2022. Common job titles post-graduation:

  • Business analyst
  • Business intelligence analyst or specialist
  • Consultant
  • Data analyst, engineer, or scientist
  • Data visualization specialist
  • Inventory analyst
  • Managed markets analyst
  • Research or marketing analyst


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