Bachelor of Administration in Business Administration: Management

Management studies focus on the activities of leadership, power, decision-making, organizational structure and change, strategy and policy, and the integration of organizational functions. If you aim to be an entrepreneur or advance in a leadership position in a private business, government or nonprofit organization, a Business Administration–Management BBA is a good fit for you.

Through UW–Madison Online, you’ll learn from top faculty in the field. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, planning, problem solving and building relationships. You will learn to develop successful team structures that maximize performance, design systems to achieve strategic objectives in a global business environment, diagnose problems and design effective interventions, and evaluate an organization to maximize its competitive advantage within an industry. The University of Wisconsin-Madison is ranked #15 among public universities for undergraduate management programs by U.S. News & World Report, 2021. Students will learn from world-class faculty who have achieved global recognition.

Top employers, from Fortune 500 companies to entrepreneurial firms, turn to the Wisconsin School of Business (WSB) to recruit, hire and promote business leaders. The WSB maintains more than 600 corporate partners throughout the nation and across the world.

More than 40,000 strong and growing each year, the Wisconsin Business Alumni community is a connection to business professionals across the globe. You’ll join a community known for dynamic leadership, innovative solutions and excellence.

See Program Description.

This degree will prepare you to work for businesses large and small or for yourself as a business owner or entrepreneur. Top industries hiring in this field include finance and insurance, health care and social assistance, professional/scientific/technical services and manufacturing. The BBA in Business Administration–Management BBA will equip you for a broad array of careers, from business owner to talent acquisition manager or compensation analyst, to name just a few.

To be considered for UW–Madison Online you must be a transfer student. A transfer student is anyone who has attended another college or university after graduating from high school and wishes to enroll in an undergraduate degree program at UW–Madison.

In order to be eligible for transfer admission for UW–Madison Online, you must have completed at least 12 transferable semester hours of college-level work. AP, A-Level, IB, and CLEP cannot be used toward the 12 transferable credit requirement.

Freshman applicants are not eligible for admission to UW–Madison Online. A freshman includes anyone who is currently a student in high school or who has not taken college coursework since graduating from high school. See Ready to Be a Badger.