Bachelor of Business Administration in Marketing


$373 Per Credit

Connect people with organizations.

To understand marketing, you have to understand people. You’ll recognize their wants and needs, analyzing how to connect them with an organization. Marketing is ever-changing, so you’ll do something different every day. If you’re creative and always think outside the box, you’re in the right place.

Program Description

The Marketing major in UW-Green Bay’s Cofrin School of Business provides students with in-depth knowledge in marketing through a rigorous curriculum with courses covering a wide range of topics, such as digital marketing, international marketing, sales, consumer behavior, social media marketing, advertising, and marketing strategy.

The program provides considerable exposure to the liberal arts and develops the critical thinking, problem-solving, interpersonal, communication, quantitative and computer skills needed by graduates to successfully serve as leaders within modern organizations. The program also addresses contemporary organizational issues such as global competition, social responsibility and ethics, sustainability, and the relationship between organizations and various environmental forces.

In the marketing major students start by taking general education and introductory-level business courses. Additionally, students take courses that provide an overall understanding of business, such as the basics of Marketing, Accounting, Human Resources, Management and Finance among others. Finally, students take marketing-specific upper-level courses and complete a capstone course, prior to applying for graduation.

The Marketing faculty are experts in their field who use a variety of pedagogical practices and connect the classroom to the real-world. Students are also encouraged to complete internships for credit.

Career Opportunities

Marketing is more than just a job. It’s a chance to experience a lot of different jobs!

There are so many career paths that stem from the same core skills you’ll learn in your courses – marketing can take you into a plethora of different industries. The thing that all of these jobs have in common? They need a person who understands how to connect people with organizations. Getting a marketing degree means you can go anywhere, but here are some places to start:

  • Public Relations Specialist
  • Marketing Manager
  • Content Strategist
  • Copywriter
  • Sales Representative
  • Social Media Manager
  • Advertising Executive
  • Brand Manager
  • Product Analyst
  • Business Development Manager
  • SEO Specialist
  • International Marketer

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