In a world of constant communication through social media and the web, if you can effectively communicate, you can do almost anything. At UW-Green Bay, we examine real-world problems to determine how effective communication can change the way organizations work. Our graduates have become public relations practitioners, social media managers, news/sports anchors and reporters, as well as entrepreneurs, health communication managers, Fortune 500 consultants and so much more. We’re educating you for a career, not a job.
Program Description
The Communication program offers contemporary communication studies emphasizing comprehensive understanding of communication. Students come to understand how communication happens; how messages are put into visual and verbal codes; how messages are filtered through various media; how messages are interpreted and affect different audiences in different ways and in different contexts; and how students construct those contexts.
Communication is offered fully online in the following three areas of emphasis:
Students in generalist study concepts such as public address, media writing, and research methods. While students don’t focus on one area of communication, they are well situated to enter a number of fields.
Students in health communication study internal and external communications in the healthcare environment. Students will learn how to (1) improve provider/patient interactions, (2) enhance communication within healthcare organizations, and (3) how to inform the public about healthcare issues, threats, and crises.
Students in public relations complete requirements that reflect the demand for graduates who can write well, are fully acquainted with the wide range of available modes of communication (graphics, print, broadcast, oral discourse, digital/internet, and their many combinations), and are particularly skillful in at least one of them. Students also learn how to respond to common PR challenges such as announcing changes, promoting events, and responding to crises.
Career Opportunities
Our field opens more doors than any other major, as the number one problem in most organizations is communication. Your ability to understand communication, and better yet, understand and listen to your audience, will make you invaluable in the workforce.
Employment in media and communication is projected to grow 14% from 2020-2030, with about 150,000 new jobs (U.S. Bureau of Labor Statistics).
All of the paths you can take to your career may feel overwhelming – let us help be your guide. Here are some ideas of where communication can take you:
The University of Wisconsin-Green Bay is a school of resilient problem solvers who dare to reach higher with the power of education that ignites growth and answers our biggest challenges.
It serves 9,600 undergraduate, graduate, and doctoral students as well as 80,000 continuing education learners annually with 200 academic degrees, programs, and certificates. With four campus locations in Northeast Wisconsin, UW-Green Bay welcomes students from every corner of the world.
Championing bold thinking since opening its doors in 1965, it is a university on the rise—the fastest-growing UW school from 2016 to 2023.
